How To Market Your Halal Business In 2020 & Beyond?

In our professional career, while providing business consulting & marketing advice to the countless number of halal businesses all over the world, we have noticed that most of the halal business owners do not fully understand the mechanics of how international businesses are done these days? How can you find potential customers faster than ever? How can you get ready for the digital era in 2020 and beyond? How can you use digital marketing to increase your sales exponentially? How do your prospective customers find you to do business with you? If they can not find you, how will they do business with you?

In this age and time, the best way to find new any business in a far off land is to try to search for it online. For a prospective business partner, there are two things absolutely essential if they want to find you online. First, is he able to find your business on Google easily? Second, even if he is able to find your website easily, is he satisfied with the way you have presented your company and product information on the site? Unless he is satisfied with both, he or she will not bother to contact you.

Most of the websites of the halal businesses we have seen so far are poorly designed. The text written on these sites is of poor quality. In most of the cases, it does not give the message a prospective B2B halal business customer should be getting. They try to use flowery language on their site which does not serve the purpose. You need to understand that your B2B website should be designed in a way that provides useful and important information to your prospective customers even before they contact you.

As most of the halal businesses we have dealt with are used to serving b2c customers most of the time, their website reflects the same b2c focus. They do not really understand the difference between the two types of websites.

Some of the advice we are going to give in the following lines may be pretty old school. However, it still holds true.

What Do Halal Businesses Need To Do To Expand Their Business Globally?

Halal businesses of all sizes and types need to do the following to become more visible to their target B2B customers worldwide

  • Get your website designed by a professional agency which truly understands the requirements of a b2b business which is targeting worldwide customers

  • Have a fully responsive website so that people with mobile devices can also access the site easily

  • Invest in search engine optimization to get ranked highly. Involve a professional agency which can help you get more search engine visibility by fine-tuning your website

  • Find a professional writer who understands your business full well and can actually write appealing content to satisfy your target customers in various countries

  • Make your website multilingual if you are targeting a market where most of the people do not understand English

  • Make your website more search engine friendly so that prospective customers can actually find you easily

  • Improve the look and feel of your website significantly so that a visitor is attracted to its content and actually contacts you to do business with you

  • Adopt an omnichannel strategy to promote your halal business. If you have a presence on Facebook, also create an account on Instagram. Try to generate some video content

  • Try to meet with your potential customers offline and online. Listen carefully to what their objections are and the follow up with them aggressively.

There are a lot of details about the above-mentioned points. Insha Allah, we hope to cover these topics in the coming blog posts. However, please do not hesitate to contact us should you have any specific questions regarding any of the topics about international business. We have been dealing with international customers for more than two decades now. Our customer base resides in more than 100 countries. So, hopefully, we can give you some useful advice on how to expand your halal business globally. Please contact us via email. You can reach us via info@halalbiz.com

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